Holy Bagel

It has been such a true pleasure and privilege working with Sim on several brand guideline projects. Her creativity is genuinely one of a kind, there is a beautiful sense of imagination and whimsy in everything she creates. She has an incredible ability to take a simple idea and transform it into a complete, meaningful brand identity that feels authentic and always full of personality. I admire the way she brings ideas to life with such care, originality, and a personal artistic vision, always raising the bar. Every concept she develops feels unexpected and uniquely hers. Working with her is continuously inspiring because together we create stories and one of a kind brand identity that people can connect with. I could honestly spend all day exploring ideas and creating with her (it's my favourite part of my day!) Sim is a truly special artist and designer, and her passion, creativity, and dedication make her someone I feel incredibly lucky to have collaborated with.